Advertising budgets
Facebook Ads Cost in the UK: Planning a Local Business Budget
Separate ad spend, agency fees and content costs, then work backwards from your own job margins rather than a generic Facebook ads benchmark.
Read guideReforge Media
Local business marketing guides
Practical decisions behind better local marketing: what to spend, which jobs to attract, and what happens after an enquiry arrives.
Trades & local customers
Marketing for Tradesmen: A Practical Local Enquiry Plan
A practical guide for trade businesses: choose the jobs and locations you want, show real work, connect advertising to enquiries and measure booked jobs.
Read guideEnquiry follow-up
Lead Follow-Up for Local Service Businesses: From Message to Job
Build a practical enquiry follow-up process: acknowledge messages, qualify the job, assign the next action and measure booked work without intrusive chasing.
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