Reforge Media · UK & Ireland
Facebook ads agency for local service businesses
Reforge Media runs Facebook and Instagram campaigns for businesses that depend on local customers. We combine paid advertising, content and lead follow-up so that the work does not stop when someone clicks an ad.
Talk to Ollie
Facebook ads, Instagram ads and Meta ads: what's the difference?
Meta is the company behind Facebook and Instagram. A Meta ads campaign can place adverts across both platforms; a Facebook ads agency may therefore manage Instagram placements as part of the same work. The right mix depends on the audience, creative and campaign objective, rather than the name used for the service.
Reforge focuses on local service businesses: phone repair shops, trades and other businesses whose customers need to know who operates nearby. Advertising should reflect the jobs you actually want, the area you can serve and how an enquiry becomes a customer.
What Reforge handles
We manage Facebook and Instagram advertising, plan and create videos and posts that show your work, and set up enquiry follow-up automation. New enquiries can receive an immediate reply, with notifications and follow-ups helping you respond while you are busy running the business.
You receive a monthly update on leads, results and what we are doing next. Ollie is the founder of Reforge Media, and your first conversation is about your business and the work you need, not a generic package of channels.
What makes a useful local campaign?
A useful starting point is a clearly defined service area, a specific service and a straightforward next step. A repair shop needs customers who can reach the shop; a trade business needs enquiries from places it can realistically travel to. Wider reach is not automatically better reach.
Content needs to make the service understandable. Examples of your work, the people behind the business and the questions customers ask can help people decide whether to enquire. The enquiry process matters too: an advert cannot fix a missed message or an unanswered phone.
How to judge the results
Reach and views tell you whether people are seeing the business. Enquiries tell you whether some of that attention is turning into action. Booked jobs and sales are another step again, and require reliable records from the business to connect them to advertising.
We track what we can and show you the data. A view is not a sale, and a lead is not automatically a paying customer. We do not use untracked revenue lifts as proof of campaign performance. When comparing agencies, ask which results are measured directly and which depend on what customers report.
What will it cost?
Reforge's ongoing service price depends on your business and what you need. Email Ollie for the scope and price before committing. When discussing a campaign, distinguish the agency's work from the money spent placing ads, and ask what content and follow-up are included.
There is no minimum-term contract for our ongoing service. Before starting, consider whether you have capacity for new enquiries and whether you can keep records of the jobs those enquiries produce. These practical details matter more than a promise of a universal return on ad spend.